Food & Prop Styling for Fudgie Wudgie

Wandering around the Lawrenceville neighborhood of Pittsburgh, you might find yourself drawn to a sweet scent- the smell of fudge in the making- lots and lots of fudge! Every package of Fudgie Wudgie’s artisan fudge is made at their facility right in the heart of Pittsburgh. Photographer Adam Milliron and I spent five whole days in this sweet smelling world, where I saw the biggest packages of chocolate and sugar I have ever beheld in my life!

Food & Prop Styling for Fudgie Wudgie by Quelcy // www.Quelcy.com

After entering this wonderland of fudge, I was pleasantly surprised to discover the quality of the fudge ingredients, as well as the master behind the recipes- a real European chocolatier! One of the goals of the shoot was to convey Fudgie Wudgie’s use of natural ingredients.

Food & Prop Styling for Fudgie Wudgie by Quelcy // www.Quelcy.com

They start with real, whole cream and add fresh butter, one pound at a time.  They use real vanilla extract, never imitation, they always start with 100% Imported Belgian Chocolate, and for the most part, the process is done by hand. If you needed an excuse to indulge in some fudge, I’m giving it to you!

Food & Prop Styling for Fudgie Wudgie by Quelcy // www.Quelcy.com

Food & Prop Styling for Fudgie Wudgie by Quelcy // www.Quelcy.com

Food & Prop Styling for Fudgie Wudgie by Quelcy // www.Quelcy.com

Food & Prop Styling for Fudgie Wudgie by Quelcy // www.Quelcy.com

Food & Prop Styling for Fudgie Wudgie by Quelcy // www.Quelcy.com

Postscript:

Client: Fudgie Wudgie, Pittsburgh, PA
Photography by Adam Milliron.
Styled by Quelcy.

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