Food Styling for Video: R.W. Knudsen’s Cran-Apple Pops

Do I style for video?

I do! More and more brands are turning to video to reach their audience, so if considering video for your brand, we should talk.

R.W. Knudsen wanted to create a series of videos to inspire consumers to use their juices beyond sipping. I worked with Smith Brothers Agency to learn the brand standards. Then I sourced all the props and ingredients we would need to bring the recipe to life. On set, I worked behind the scenes to give food direction- the best way to hold a utensil, stir, etc, so the preparation would look natural (not always easy when trying to achieve the best camera angle). I also worked to prepare the products and ingredients for their closeups.

There you have it…!

Want to make a batch of these Cran-Apple Pops? Check out the recipe here.

Cran Apple Pops Styled by Quelcy // www.Quelcy.com
Photo by Matt Haritan for Smith Brothers Agency

 

Post Script:

Client: R.W. Knudsen / Smith Brothers Agency
Video by Michael Savisky of Make Roots Marketing
Hand modeling by Melissa Savisky
Food & Prop Styling by Quelcy

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