Styling for ModCloth’s Valentine’s Day Sweetheart Shop

Do you need a stylist or an event designer, but you don’t think our personal styles align?

Styling for ModCloth's Valentine's Day Sweetheart Shop // www.Quelcy.com

When styling food and props for a client, styling a wedding, or designing an interior, my focus is on the brand or individual’s tastes. I love to draw on what inspires others or what represents a brand. Although my personal style is aged, dark and rustic, I can style brands that are crisp and clean, or minimal and neutral, or bright, colorful and poppy.

Styling for ModCloth's Valentine's Day Sweetheart Shop // www.Quelcy.com

This Valentine’s Day Sweetheart Shop shoot for ModCloth’s website and social media was a sunny, cheery break from my norm. It was so playful, I felt more like a kid in a candy shop than a stylist on a set.

Styling for ModCloth's Valentine's Day Sweetheart Shop // www.Quelcy.com

All of the donuts, candies and beverages were real. I arrived at ModCloth’s studio armed with dozens of plain donuts and decorating tools, and then I translated ModCloth’s quirky vibes into confections, including that precarious ombré tower o’ donuts!

Styling for ModCloth's Valentine's Day Sweetheart Shop // www.Quelcy.com

Styling for ModCloth's Valentine's Day Sweetheart Shop // www.Quelcy.com

Styling for ModCloth's Valentine's Day Sweetheart Shop // www.Quelcy.com

Styling for ModCloth's Valentine's Day Sweetheart Shop // www.Quelcy.com

Styling for ModCloth's Valentine's Day Sweetheart Shop // www.Quelcy.com

Whether you like bright and quirky, minimal and clean, or rustic and dark, don’t hesitate to reach out about your styling needs.

Post Script:

Client: ModCloth
Photography by Josh Barker for ModCloth
Food & Products Styled by Quelcy

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