In the “up & coming” Pittsburgh neighborhood of Lawrenceville, a restaurant opened and truly changed the dining scene. Owner and Chef Justin Severino fine tuned his palate and skills in multiple restaurants and butcher shops in California.
Then he returned to Pittsburgh to give the city a mighty fine excuse to eat out- Cure.
Cure does not close for wedding dinners, but for Aimee & Bert, Cure closed their doors, cooked up an inspired menu and hosted the newlyweds, their friends and family.
Why the special treatment?
Aimee founded Embody Natural Health, a juice shop and wellness studio right across the street from Cure. In addition to serving juice to the chef and his staff on a regular basis, the small businesses really formed a community in their small block. Also, Aimee is one of the sweetest people you’ll meet, so Severino and his crew were honored to celebrate her special day.
The restaurant provided a beautiful backdrop, with its antique tin ceiling, reclaimed wood, high ceilings and clean, marble details. However, this wedding dinner called for custom touches to transform the restaurant and make this experience unlike any other dinner at Cure.
Inspired by Aimee’s passion for fresh health and fresh juices, I sought inspiration from Flemish still life paintings, in which food, wine, plants, pottery and urns sprawl organically across a tabletop.
Chef Justin Severino created a custom menu for the wedding dinner, including many juice inspired details. Since this menu was so central to the experience, I illustrated and silk screened a custom menu on fabric for each guest to keep as a memento. The frayed, natural edges of the cloth added to the ephemeral quality of the meal.
Continuing the sense of the small business community, Aimee & Bert’s dinner progressed into a party at the neighboring Allegheny Wine Mixer. To kick off the procession, I arranged for Red Bells to announce the end of dinner with song. Their style is reminiscent of a New Orleans parade.
Song and light led the way to the after party just a few doors away.
For the after party decor, I channeled the bright colors of Aimee’s love for fruits and veggies in a bold, pop way with a ribbon curtain, ribbon edges and rosy arrangements.
Congrats to Aimee & Bert from one very tired but happy event designer. I managed to get at least one dance in with these fine fellas…
Dinner Venue: Cure Restaurant
Reception Venue: Allegheny Wine Mixer
Music by: Red Bells
Photography by Joey Kennedy.
Styled by Quelcy.
Large Bar Florals by Thommy Conroy.
Bridal Party Florals by Roxanne’s Dried Flowers.